Coldplay’s road to sustainability with SAP
Looking for ways to make its Music of the Spheres World Tour more sustainable, Coldplay discovered that audience travel made up a large portion of the tour’s carbon emissions. With SAP, the band created the Coldplay Music of the Spheres World Tour app to provide fans with insight into the planetary impact of their travel to and from the show, guiding them to make more sustainable choices. The app provides Coldplay with greater transparency into the environmental impact of the tour and a direct connection to fans.
>350,000
app downloads since launch in March 2022.
>150
countries worldwide using the app.
4.8/5.0
average rating in app stores.
The Challenge
Not just another world tour, but a sustainable one
The excitement of going to a concert can overshadow the impact such a big event can have on the environment. For Coldplay, it was vital to make its world tour as environmentally friendly as possible. With over five million fans traveling to see its shows, Coldplay discovered that audience travel made up a large portion of the tour’s carbon emissions. Looking for a global partner with a passion for sustainability, Coldplay joined forces with SAP to help change the way touring impacts our planet.
Coldplay
Band
The Solution
Increasing sustainability and creating a unique fan experience
As a global technology innovator of sustainable business solutions, SAP worked with Coldplay to develop the Coldplay Music of the Spheres World Tour app to help make the band's tour more sustainable. The app is made up of four sections: travel, tour, universe, and planet.
So how does it all work? Using the SAP Analytics Cloud solution, the band’s team can see environmental impact by concert, country, and continent to better understand how it will offset emissions throughout the tour.
SAP Business Technology Platform enables the app to maintain details about the tour, venues, and supporting acts. It highlights Coldplay’s sustainability partners, publishes band videos, sends real-time push notifications to fans for shows, and encourages fans to select greener travel options when attending shows.
The SAP Cloud for Sustainable Enterprises solution, a comprehensive cloud offering that helps customers become socially and environmentally responsible organizations, is being used to calculate fans’ carbon footprint in the travel section of the app.
The Result
Providing fans with visibility into their carbon footprint and exclusive insights into Coldplay's tour
Made up of four different sections, the Coldplay Music of the Spheres World Tour app has exclusive features that make it best in class.
Travel section: Fans can calculate the impact of their travel to and from shows, selecting from seven different modes of transportation. The app will provide rewards through merchandise discount codes to be used at Coldplay’s online shop for fans that commit to low-carbon transportation options.
Tour section: This section provides tour information and details for fans looking to attend an upcoming show. Fans will get information on tour dates and locations, updates on ticket availability, and access to exclusive videos and pictures, with the ability to tag favorite shows and share concert information with friends.
Planet section: Fans have the chance to gain insights into Coldplay’s sustainability efforts through interactive sustainability-themed games and find information about the band’s sustainability partners.
Universe section: To create a more engaging and unique in-app experience, SAP is leveraging augmented reality (AR) to bring fans deeper into the Coldplay universe. Fans can position dancing aliens from the “Higher Power” music video in their chosen environment to perform and can create videos and take pictures that can be shared across social media.
Chris Salmon
Director of Digital and Communications, Coldplay
SAP is bringing profit and planet together with Coldplay
Key business outcomes and benefits
- Helping fans make smarter choices for our planet by getting a deep understanding of their carbon emissions and providing greener travel options
- Supporting the band to achieve its sustainability initiatives to reduce the CO2 emissions of the tour by 50%
- Raising awareness for environmental topics and Coldplay's impact
- Direct engagement with fans and a strong interactive community exchange
- Dashboard that shows insights into the environmental impact based by concert, country, and continent to better understand and determine tour emissions
Featured solutions and services
- SAP Business Technology Platform is a unified, business-centric platform that helps companies decide confidently, act with integrity, connect processes, data, and experiences, and achieve continued business innovation.
- SAP Analytics Cloud is an open cloud solution built for software as a service (SaaS) that allows organizations to drive agile decisions by combining analytics and planning to analyze, predict, and plan in one offering.
- SAP Cloud for Sustainable Enterprises is a comprehensive cloud offering that integrates data and process to manage the carbon footprint, reduce material waste, and achieve social sustainability through a single license, supported by the power and expertise of a global ecosystem.