CRM and CX solutions
The goal is simple: put the customer at the centre of your business
SAP is redefining intelligence for customer experience. By leveraging interconnected, insightful, and adaptive technology solutions, you can put the customer at the centre of your operations to improve loyalty and profitability.
Manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service.
Deliver innovative and engaging e-commerce experiences.
Automate campaigns and execute them on a global scale.
Accelerate issue resolution and improve customer satisfaction.
Streamline sales processes so your sales team can focus on your customers.
E-commerce
Seize market opportunities and drive profitable growth by delivering innovative and engaging e-commerce experiences.
Customer data
Surpass review and growth targets while gaining detailed customer insights and reducing compliance risks.
Marketing
Identify target audiences, deliver personalised omnichannel experiences, and measure your results.
Customer Service
Deliver on your brand promise by connecting business-wide service operations to offer outstanding service across the entire customer journey.
Sales automation
Empower sales teams to engage effectively with customers using automated sales processes that help build lasting customer relationships.
Artificial intelligence
Give your global sales, service and e-commerce teams the AI-based tools and insights to help them work more efficiently and effectively.
AI meets CX
See the full recording of SAP Customer Experience LIVE 2024 on demand.
See how customers are succeeding with SAP Customer Experience solutions
Delivering a consistent customer experience
ALDO Group built a company with deep customer understanding through a connected e-commerce ecosystem and SAP solutions.
50% less time for contract creation
Find out how MVV Enamic transformed lead and contract management processes to improve purchasing experiences for its partners.
Increasing website conversions
Explore how South Shore implemented cloud solutions to offer consumers smooth and personalised e-commerce experiences.
~1,000 daily logins to a mobile app
Discover how Toyota Motor Philippines digitalised its sales and service channels to support a smooth customer experience.
Artificial intelligence
AI for customer experience management
Relevant, reliable, and responsible AI is built into our CX solutions – helping you predict, manage, and understand your customers to build relationships that last.
Latest innovations
Product recommendations based on customer needs
Use historical data and machine learning to recommend the best products and generate quotes quickly and easily.
Live performance analytics
Monitor shipment and delivery performance with real-time tracking to identify opportunities for improvement and fulfil customer commitments.
AI product image generation
Use new AI capabilities to easily generate and edit compelling product images that can increase engagement and sales.
Transform your business with intelligent CX
How to use AI to gain lifelong customers
Discover how AI can enhance customer experience and loyalty through digital self-serve options and efficient customer interactions.
Economic benefits of AI, CX, and ERP
Read this ESG study to learn how integrating AI-driven SAP CX with SAP ERP has economic benefits, such as reduced costs and improved CX, productivity, and ROI.
Resources
Five ways AI can strengthen CX in e-commerce
Use AI to enhance your e-commerce business with advanced chatbots, streamlined catalogue management, and more efficient operations.
Transforming customer service with AI
Discover how AI can optimise customer service. Automate tasks and summarize information so agents can provide customised support.
How to use AI and CX to boost your sales
Learn how AI can provide strategic insights to outmaneuver competitors, increase conversion rates, and speed up sales cycles.
How AI can improve your marketing strategy
Discover how AI can help you analyse customer data, generate personalised email campaigns, and measure campaign performance.
Explore SAP events for the United Kingdom and Ireland
Engage and network with SAP specialists, partners, clients, and users at in-person or virtual gatherings, across UK&I and beyond.
UK Customer Stories
Molton Brown: Creating an online experience that’s a beautiful fit for a luxury brand
Delighting loyal consumers in store and online
Looking for ways to grow Molton Brown Limited, one of the leading brands in its global luxury cosmetics portfolio, Japan’s Kao Corporation knew customer experience was key. To create a distinctive and consistent experience both in store and online, the company selected SAP solutions.
See what analysts are saying about SAP
Three keys to a successful customer experience
Learn why 1,000 business leaders said tech, data insights, and business processes lead to quality CX in this IDC white paper.
SAP a Leader in enterprise B2B digital commerce applications
Discover why SAP was recognized in the IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023–2024 Vendor Assessment.
SAP is named a Leader in IDC MarketScape 2024
Discover why SAP was recognised in the IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment.