Make every customer feel like your only customer
Enhance customer experiences with SAP Business Technology Platform
Integrate
Increase revenues by delivering experiences that make back office, front office, and external sources appear as one to your customer.
Analyze
Bring together all data, processes, and interactions for analysis and planning to drive profitable revenue growth
Innovate
Build low code apps, business sites, and automated processes across all departments
Deliver connected enterprise experiences
Improve customer satisfaction with inventory, order, and delivery status all in one place
Improve efficiencies by integrating processes across the enterprise
Jumpstart implementations with pre-defined integration packages
Drive profitable growth
Improve margins by analyzing all customer interactions
Create performance plans to drive high margin products and improve efficiencies
Build live marketing budget plans tightly integrated with corporate financials
Create personalized experiences
Tailor experiences based on client preferences with low code apps linked to identity to improve customer engagement
Increase efficiency by automating tasks across the lead-to-cash process
Design engaging sites across the enterprise
See how customers are succeeding with SAP
Explore use cases on how SAP BTP can help support your customer experience needs
View business use cases that showcase the business value and outcomes managers and teams can achieve with SAP BTP, along with technical use cases that provide IT and development teams with the guidance and information needed to implement our use cases.
Drive profitable growth with planning and analysis
Accelerate integration and increase productivity
Empower store associates to personalize the customer experience and increase sales
Forecast consumer market share with SAP HANA Cloud and SAP Analytics Cloud
Ready to see what you can do with SAP BTP?
Discover partner content and apps for customer experience
Find out how our trusted partners can help you meet your organizational and business needs quickly and efficiently with content and solutions built on SAP BTP.
Explore business challenges that can be solved with SAP BTP
Help your IT team realize how they can use SAP BTP to solve business challenges from our vast library of usage scenarios and implementation guides.
Find out what SAP BTP can do for your company
Explore our various solutions for database and data management, analytics, integration, application development, and intelligent technologies.
Visit other SAP BTP for line-of-business pages
Enterprise resource planning
Extend your ERP applications with SAP BTP to automate and optimize business processes and deliver strategic outcomes.
Spend management
Enhance your buying experience with total spend visibility and supplier oversight with SAP BTP.
Supply chain management
Deliver individualized products at scale, improve asset performance, and automate supply chain processes with SAP BTP.
Human capital management
Bridge HR systems, applications, and processes with SAP BTP to respond quickly and protect your employees.