SAP Customer Identity and Access Management
What is SAP Customer Identity and Access Management?
SAP Customer Identity and Access Management solutions support effective customer data management, enabling you to handle customer identity, consent, and authentication through a unified profile used for real-time customer engagement. This helps you provide a smooth customer experience while meeting robust security standards.
Build rich customer profiles and synchronize them across digital properties with our customer identity and access management (CIAM) solution. When combined with SAP Enterprise Consent and Preference Management, you can manage identity and consent in one centralized solution.
Cloud deployment
Increased engagement rates with fast authentication and self-service onboarding
Permission-based, first-party customer data management for marketing, personalization, service, and analytics
Business security features with threat detection, account takeover, and security monitoring
SAP CX + ERP integration
Learn the secret to 726% ROI with insights from ESG, Carhartt, and SAP during our webcast on January 30.
Key benefits
Increase revenue and speed time to value
Reduce identity silos and leverage first-party permissioned data across your organization to strengthen loyalty and create dynamic engagements throughout the customer lifecycle.
Elevate security and experience
Offer passwordless authentication options, protect against account takeover attacks in real time, and adapt experiences using AI and machine learning–driven, risk-based authentication (RBA).
Scale with less effort
Address data residency, automate changes to customer consent, minimize latency, and handle traffic spikes with a solution built for enterprise scalability.
Key features
Customer identity and access management for B2C
- Unified customer profile management, including groups, subscriptions, and registered accounts
- Centrally managed authentication screens with built-in best practices for user experience, consent capture, progressive profiling, authentication, global login, and single sign-on
- Identity flow builder for straightforward creation of user journeys
Customer identity and access management for B2B
- Straightforward organization onboarding, with self-service registration and authentication, back-office integration, and permission-based groups
- Delegated administration to remove the overhead when managing partner and customer access
- Policy-based access control to centrally manage and enforce authorization of users for increased security
Enterprise consent and preference management
- Capture, store, manage, and enforce customer consent for audit readiness and customer trust, where identity data resides
- Account takeover (AI and machine learning–based account takeover), threat detection (with risk-based authentication), and real-time security monitoring
- Passwordless authentication to reduce vulnerability to cybersecurity attacks
Data integration and deployment
- Integration with SAP Business Technology Platform, SAP S/4HANA, and SAP Customer Experience solutions
- Flexible integrations: connectors, identity sync, webhooks, REST API, extensions, and access tokens (OAuth, OIDC, and JSON/JWT)
- No code and low code deployment: identity flow builder, UI builder, hosted pages, copy configuration, web software development kit (SDK), mobile SDK, serviceside SDK, and REST API
See how customers are succeeding with SAP Customer Identity and Access Management
59% increase in contactable customers
Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.
30% increase in the renewal rate
Explore how professional training company FranklinCovey offers customers more-engaging, personalized experiences.
Enhancing the customer experience
Explore how Expo 2020 created a memorable experience by understanding attendees' needs, preferences, likes, and dislikes.
100 billion activities managed
Discover how leading retailer Carrefour handles segregation of duties across its global operations.
Build a business case
Meeting the moment with confidence
See how connecting back-end business processes with the front-end customer experience can turn a viral social media moment into stronger loyalty and higher profits.
The next generation of intelligent customer experience software
Learn how connecting important operational data to insightful contextual data can help you deliver exceptional customer experiences.
Explore the latest release highlights and product road map
Release highlights
Find out about changes and updates in the latest release of SAP Customer Identity and Access Management.
Road map for SAP Customer Identity and Access Management
View our road map to explore your current options as well as planned innovations and future features and functions.
Technical information
SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
Installation and setup
Follow these setup instructions so you can start running your SAP software quickly and confidently.
Configuration
Optimize the configuration of SAP products with our comprehensive configuration guide.
Integration
Find out how you can integrate SAP products with your existing IT landscape.
Business process security
Support compliance with regulatory requirements.
Risk and threat mitigation
Drive continuous improvement across your operations.
Cloud delivery options
Enable a smooth transformation while meeting security and compliance requirements.
See what analysts are saying about SAP
KuppingerCole names SAP a CIAM leader
Review an in-depth analysis of 26 CIAM vendors and learn why SAP is named a leader for the fourth time in a row.
Get started
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Services
Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.
Support
Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.