Emirates Fast Food Company: Transforming operations and experiences with cloud solutions from SAP
Explore Emirates Fast Food Company’s journey with SAP
Around the world, McDonald’s is known for its fast, consistent service with a smile. In the UAE, Emirates Fast Food Company is ensuring even better service and bigger smiles with digitalized operations and mobile-first HR experiences, powered by SAP S/4HANA Cloud and SAP SuccessFactors solutions.
40
x
faster processing of HR requests, such as time off.
33
%
faster month-end closing processes, down two days.
90
%
reduction in paperwork.
Walid Fakih
General Manager, Emirates Fast Food Company LLC
The Challenge
Making business processes as efficient as fast food workflows
When was the last time you saw a 22-year-old without a mobile device in arm’s reach? Now, imagine more than half of your workforce is made up of twenty-somethings. For some, this might be their first job, and others may have language barriers. Meanwhile, you’re relying on old-fashioned recruiting methods; getting mired in paper-based, manual HR processes; and expecting employees to phone (gasp!) if they need anything.
At the same time, imagine your business is growing rapidly – adding eight to 10 outlets a year – in the highly competitive quick-service restaurant sector. You need to ensure strict and consistent quality controls across all your restaurants, increase agility, enable data-driven decision-making, and deliver an exceptional experience both for customers and employees.
Emirates Fast Food Company didn’t need to imagine these scenarios. They were living them. They tapped SAP Services and Support and SAP partner Seidor MENA to deliver a fast, tasty solution to satisfy all their cravings.
Binay Moktan
HR Director, Emirates Fast Food Company LLC
The Solution
Bagging better experiences with every order
Emirates Fast Food Company looked to standardize, integrate, and digitalize its business processes with SAP S/4HANA Cloud as its new digital core.
The company is integrating its existing on-premise finance, procurement, and inventory management systems on SAP S/4HANA Cloud; digitalizing and automating some previously manual workflows; and significantly reducing costs by eliminating its on-premise infrastructure.
Using SAP Analytics Cloud, decision-makers get a real-time overview of business performance as well as advanced reporting, data modeling, and visualization capabilities.
With the SAP SuccessFactors Employee Central solution, the company now has a single HR and payroll system providing a single source of truth, instant access to employee data, automated approval workflows, and enhanced reporting – available on the go anytime, anywhere. The company was also able to rapidly ramp-up its local recruitment efforts during the COVID-19 pandemic, mitigating personnel issues and helping ensure McDonald’s UAE's continued success.
The Result
Digitalizing operations and experiences at 185 restaurants, and counting
Paper-based processes are a thing of the past, manual efforts have been decimated, and administrative workloads are dramatically reduced.
Emirates Fast Food Company totally transformed its business operations with integrated, automated digital workflows for finance, procurement, inventory management, and HR processes. With fully automated finance and sales processes, the company can use real-time data to monitor and manage suppliers and inventory faster and more efficiently.
“We now have access to essential sales insights anywhere, anytime, and on any device,” said Wissam Maarouf, senior operations director at Emirates Fast Food Company LLC. “With dashboards for tracking store KPIs, sales, and distribution, SAP solutions help us understand store performance and support the decision-making process.”
With SAP SuccessFactors solutions, the company now delivers an engaging, mobile-first employee experience, increasing accountability and transparency and reducing paperwork by 90%.
SAP helps Emirates Fast Food Company run better
Key business outcomes and benefits
- Consolidated on-premise systems and digitalized processes help accelerate workflows, increase efficiencies, and improve employee experiences
- Mobile-first user experience increases employee engagement, accountability, and transparency
- HR solutions from SAP cover the entire employee lifecycle and integrate with SAP S/4HANA
- Expert support and guidance through the SAP Preferred Success service accelerates business outcomes
- SAP partner Seidor MENA simplifies the transition to an intelligent enterprise
Featured solutions and services
- SAP SuccessFactors Employee Central helps you manage your business and workforce with a flexible, cloud-based resource information system (HRIS).
- SAP SuccessFactors Employee Central Payroll simplifies payroll management by automating payroll processing and reducing risk.
- SAP SuccessFactors Performance & Goals helps you rethink performance and goals management amid changing business conditions and workforce diversity.
- SAP SuccessFactors Recruiting enables intelligent management of the talent acquisition cycle, from sourcing and relationships to analytics, as part of a unified HCM solution.
- SAP SuccessFactors Succession & Development improves business agility through targeted employee development and succession planning.
- SAP S/4HANA Cloud serves as a complete enterprise resource planning (ERP) system with built-in intelligent technologies.
- SAP Preferred Success helps you identify, develop, and retain high-performing talent with meaningful career development as well as closing talent gaps and nurturing leaders.
About Emirates Fast Food Company
Emirates Fast Food Company owns and operates 185 McDonald’s restaurants in the United Arab Emirates.
| Industry | Company Size | Partner |
| Retail | 5,000 | Seidor MENA |
About Emirates Fast Food Company
Emirates Fast Food Company owns and operates 185 McDonald’s restaurants in the United Arab Emirates.
| Industry | Company Size | Partner |
| Retail | 5,000 | Seidor MENA |
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