SAP Emarsys Customer Engagement features

Personalized omnichannel customer engagement

Connect operational and customer data to deliver contextual engagements on any channel.

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New revenue streams across the entire experience

  • Connect data throughout the business (such as ERP, business analytics, and referral marketing) and engage in real time with web tracking, APIs, open data, and relational data models.

  • Extend the value of your investment using direct integrations with SAP S/4HANA, SAP Customer Experience, and other solutions.

  • Launch omnichannel marketing campaigns faster with more than 100 prebuilt tactics.

  • Engage customers on channels such as email, web, SMS, mobile apps, digital ads, conversational channels, mobile wallets, in-store, and direct mail.

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With SAP Customer Experience solutions, our teams have access to in-the-moment customer data insights, allowing them to communicate consistently with our customers across every interaction, every brand, and every channel.
Eduardo Lemos Felippelli, Head of CRM and Analytics, Grupo Axo SAPI de CV
Read the customer story 

Channel-agnostic, AI-powered personalization

Gain a deep understanding of your customer engagement marketing and drive profitable growth with AI-infused solutions, insights, and analytics.

Insightful, data-driven decisions

  • Enhance customer engagement using AI to generate content and deliver relevant, timely, channel-specific messages.

  • Target customers with engaging offers based on status and expected behaviors, such as first-time buyer or those likely to convert.

  • Launch AI-infused marketing automations aligned with business goals using embedded, industry-specific use cases and reusable personalization tokens.

  • Gain insights on campaign performance, including store metrics, return data, and lifecycle analytics.

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Data in PUMA sits kind of all over, so what we needed was one central point. As a marketer, I can use Emarsys to do my segmentation, to do customer profiling, and all of that can happen without me having to get IT involved on a regular basis.
David Witts, Senior Manager CRM, Global E-Commerce, PUMA
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Customer loyalty built across every touchpoint

Create meaningful interactions during key moments that matter to enhance relationships and increase customer lifetime value.

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Brand loyalty that keeps customers coming back

  • Deliver engaging offers based on status and expected behaviors, such as loyal customers or those at risk of churning.

  • Enhance marketing campaigns with drag-and-drop personalized loyalty content based on connected data such as customer tier status, points, offers, and rewards.

  • Access a variety of loyalty plans and reward types that incentivize actions and purchases.

  • Deploy loyalty campaigns at the click of a button with prebuilt tactics that drive membership growth to rewards redemption.

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These automations are key. People may not buy another guitar for two years, so they wouldn’t want to get an email every week just about guitars. It’s about driving them to our content, stores, and mobile app across different touchpoints.

Jonathan Martz, CRM Manager at Gibson

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B2B account engagement at scale

Achieve predictable, profitable revenue through personalized, marketing-led B2B experiences, from commerce websites to sales interactions—at scale.

Integration of marketing, commerce, and sales data

  • Encourage collaboration, enrich customer profiles with account and commerce data, and synchronize offline and online data.

  • Use proven B2B tactics to speed up market entry, personalize outreach, and quickly launch campaigns with customizable templates.

  • Automate campaigns to nurture contacts, track engagement to identify high-value leads, and empower sales teams with customizable, on-brand campaigns based on recent client interactions.

  • Measure engagement KPIs and revenue, compare sales campaign performance, and optimize future campaigns based on results.

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Explore the latest release highlights and product road map

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Release highlights

Learn about omnichannel and AI innovations that help improve productivity, inspire creativity, and power personalized customer engagement.

See what’s new 
Read the blog 

Additional features

Check out the latest innovations including key channel improvements, enhanced integrations across SAP and partners, and increased platform extensibility.

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Product road map

Explore planned innovations, features, and functionalities for SAP Emarsys Customer Engagement.

View road map priorities