Media, sports, and entertainment
Creating memorable fan and consumer experiences
As demand for discoverable content and real-time personalization grows, companies are relying on solutions that exceed fan and consumer expectations.
Our media, sports, and entertainment solutions help you:
Make decisions quickly in a competitive environment
Reduce content production costs with streamlined financial management
Maximize ROI by tailoring content investments
Facilitate rapidly evolving business models
Increase revenue by fostering consumer and fan loyalty
Find out how our customers are using media, sports, and entertainment software solutions from SAP
Media, sports, and entertainment software from SAP and our partners
Discover how to optimize financial management, monetize content, enhance team performance, and quickly meet consumer expectations.
Ready-to-run cloud ERP
Optimize processes, increase agility, and improve product and service quality with our intelligent, cloud-based ERP.
Billing and revenue innovation management
Support personalized subscriptions, pay-by-use, and bundle-based billing to grow recurring revenue and building customer loyalty.
Rights and royalty management
Protect content and realize revenue by centralizing intellectual property management and monetization capabilities.
Profitability and performance management
Act with speed and agility using detailed profit and cost analysis to gain insights for course navigation and optimal performance.
Intelligent player and team insights
Use real-time analytics to enhance team performance, streamline operations, and inform successful decision-making.
Data-driven decision-making
Enable organization-wide, integrated planning and analytics for trusted insights and confident decision-making.
Data management
Simplify your data landscape, bringing SAP and third-party data together, integrating processes, and supporting self-services.
POS management
Offer smooth purchasing experiences with POS software that integrates with back-end inventory management and financial systems.
Ticketing experience
Manage tickets and event processes quickly and efficiently with our scalable and customizable ticketing software.
Engagement management
Build fan loyalty, personalize interactions, and enhance your customer experience with AI-powered insights.
E-commerce sales
Streamline the buying experience, optimize online merchandise sales, and provide personalized offers for your biggest fans.
Digital assistant
Revolutionize how you interact with SAP software, resulting in faster work, smarter insights, and better outcomes.
Generative AI for customer-facing roles
Deliver exceptional customer experiences by empowering sales, service, and e-commerce teams with proactive and contextual AI.
See how we can help your media, sports, and entertainment business run better
Our media, sports, and entertainment industry software helps you improve decision-making to better meet consumer expectations and increase revenue.
Sustainability
Record, report, and act on your sustainability goals to promote climate action, the circular economy, and social responsibility.
Talent management
Improve performance with data-driven talent management, reduced HR complexity, and enhanced employee engagement.
Business networks
Create resilient and sustainable supply chains to support the unique needs of the media, sports, and entertainment industries.
Digital asset management
Produce, manage, and distribute media assets across channels for easy, convenient access.
Resources
Harnessing AI for sports organizations
Hear how SAP Business AI for sports organizations can improve player and team performance, and boost loyalty with real-time engagement and tailored merchandising.
Using data to get closer to customers
Find out how the Canadian Olympic Committee enhances fan experiences by offering personalized content.
Taking an omnichannel approach in sport
Explore how an omnichannel strategy contributes to revenue growth, loyalty, and improved customer experiences in sport.
Building a global management platform
Learn how Japanese gaming company Square Enix created a global solution for royalty and rights management.
Connecting fans more effectively
Discover how SAP Arena uses innovative technologies to deliver the trusted products, services, and experiences that fans want.
Rethinking data strategy in the cloud
Learn how the WTA is modernizing its data strategy to better serve players, fans, and its organization.
Improving AR and data processing
Consider how Spectrum Reach is offering customers more individualized services to better meet their needs.
Take the next step
Road maps for media, sports, and entertainment
Discover how current and upcoming innovations help sports teams and media and entertainment companies.
Join our sports community
Visit our vibrant community to stay on top of the latest technology innovations in the sports industry.
Join our media and entertainment community
Stay up to date on the latest innovations, trends, and solutions in the media and entertainment industry.