Retail
Meeting new challenges in retail
Create shopping experiences that delight customers with innovative retail and e-commerce software.
Our retail solutions can help you:
Provide customer-centric assortments and omnichannel merchandising
Personalize experiences and differentiate with value-added services
Reduce waste and enable circularity with established digital supply chains
Redefine stores to blend digital with physical shopping
Create new business models using the latest technology to build sustainable outcomes
Find out how our customers are using retail software solutions from SAP
Retail industry software from SAP and our partners
Solutions that address specific retail industry needs help you achieve cost-effective transformation and sustainable growth.
Merchandise management
Connect retail processes across the value chain to increase efficiency and improve shopper value.
Fashion and vertical business
Use a single solution with built-in style-color-size logic to manage your fashion business, from manufacturing to wholesale and retail.
Intelligent selling
Increase average order value with machine learning and AI that provides real-time personalization and merchandising.
Personalized real-time engagements
Build brand loyalty using AI-powered insights to better understand customers and deliver relevant, personalized engagements.
Customer data management
Bridge front-end and back-end data to get in-depth customer insights and deliver trusted, personalized engagements.
Promotional pricing
Provide consistent promotional pricing across multiple engagement channels using the same calculation logic and price and promotion data.
Order and delivery scheduling
Improve on-time delivery performance with efficient order and delivery scheduling and simpler integration with adjacent systems.
Real-time transactional data
Get real-time inventory visibility based on a 360-degree view of customer purchase history and demand across multiple channels to power your replenishment planning.
Risk-resilient logistics
Build and maintain a sustainable, risk-resilient retail or fashion supply chain with integrated transportation management.
High-volume warehouse operation management
Keep pace with demand, minimize your costs, and maintain sustainable, risk-resilient warehouse operations.
Connected processes
Integrate retail processes across the value chain to increase efficiency and improve the end-to-end customer experience.
Retail order orchestration
Connect your sales channels to each of your fulfillment systems, streamlining omnichannel order execution.
Sourcing and availability management
Maintain product availability while optimizing distributed order management plans and syncing inventory with your shoppers' needs.
Carbon footprint management
Get insights into your carbon footprint at scale with calculations that integrate supplier data and existing business data.
Sustainability goal tracking
Harness environmental, social, and governance data and record, report, and act on your sustainability objectives – at scale.
Circular commerce
Take back, manage, and resell preowned inventory, generating revenue from existing products and aligning with customer values.
Sustainable product design
Calculate extended producer responsibility obligations, plastic taxes, and corporate commitments to optimize material choices.
Conversational AI
Receive intelligent answers drawn from the wealth of business data across the SAP portfolio and third-party sources, retaining context.
Business data management
Support decision-making across your retail organization with enterprise reporting, and integrate data and AI for actionable insights.
Generative AI project development
Infuse AI into your SAP applications and extensions with an AI toolkit that offers ready-to-use and customizable AI code development models.
AI-enhanced customer experiences
Combine business data with proprietary AI models and natural language processing to deliver exceptional customer experiences.
Meet with us at NRF 2025
Want to grow your business? Request a meeting with an SAP expert at Retail’s Big Show, January 12–14 in NYC.
Explore how we can help your retail business run better
Retail industry solutions to help run your business profitably and more sustainably, while driving new growth through innovation.
Marketing and customer experience
Gain a real-time view of each customer, build relationships, and provide personalized, consent-based engagements at scale.
Merchandising
Meet the challenges of retail merchandising with real-time shopper data and harmonization of pricing, promotions, and assortments.
Omnichannel and store operations
Deliver smooth and consistent omnichannel purchasing experiences that exceed shopper expectations and build customer loyalty.
Supply chain
Anticipate demand and get the right products to stores, warehouses, distribution centers, and customers at the right time.
Procurement and manufacturing
Streamline manufacturing by sourcing, buying, and producing products from a global business network.
Employee experience and retention
Empower your employees with the information, skills, and technology they need to best serve shoppers.
Resources
Tech innovation driving growth for mid-size retailers
Learn why tech innovations like cloud and AI are crucial for future success in retail amidst rising costs and aging technologies.
Retail and AI industry market report
Discover how AI is reshaping retail—from dynamic pricing to personalized experiences—as well as opportunities to stay ahead of the curve.
Harnessing AI for Retail
Discover how retail companies are leveraging AI to provide seamless customer experiences and their automate their supply chain.
Redefining the future of retail with AI
Research-based insights from IDC reveal how retailers are investing in technology to thrive in the era of omnichannel commerce.
AI-infused retail
Learn about the increasingly important role of artificial intelligence (AI) in the retail industry in this RetailWire Dialogue sponsored by SAP.
Retail reimagined with AI
Deliver customer-centric shopping experiences, champion sustainability, and foster innovation with AI-capable retail solutions from SAP.
Maximizing retail with AI and cloud-based strategies
Learn how the RISE with SAP add-on package for retail helps streamline retail operations and engage customers across diverse channels.
Innovating customer experiences
Learn how to bring your customer-centric vision to life, turning actionable data into profitable personalization.
Take the next step
Road map for retail solutions
Explore planned developments in our product portfolio for retail.
SAP news about the retail industry
Get an overview of the latest trends and challenges impacting businesses as the retail industry evolves.
Join the retail community
Visit our vibrant community for learning, sharing, and collaborating on all things retail.