SAP Revenue Growth Management

Our end-to-end solution makes it easier to plan, manage, and execute trade promotions for consumer products while maximizing ROI.
View of the promotion planning screen in SAP Revenue Growth Management

What is SAP Revenue Growth Management?

SAP Revenue Growth Management is a solution for account planning, tracking, management, execution, and analysis of trade promotions for consumer products.

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Empower sales teams and key account managers with an intuitive promotion planning tool for account plans and trade agreements.

  • Streamline planning, management, and approval for key account managers

  • Get account profit and loss analytics for ROI insight and KPI tracking

  • Allocate promotional investment funds and sales targets to accounts

  • Plan end to end with finance and supply chain processes

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Key benefits

Maximize trade promotion ROI and profitability

Eliminate unplanned trade spend and drive increased revenue using embedded account profit and loss analytics for better-informed promotion plans.

Integrate with finance and accounting

Solve time-consuming and error-prone manual financial reconciliation processes with end-to-end, order-to-cash integration for pricing, accruals, and settlements.

Enable end-to-end strategic planning

Align with headquarters’ financial planning and provide sales uplift feedback to the demand planning team to support the promotion with accurate product shipment volume.

Key features

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Streamlined promotion creation and management

  • Create new promotions at multiple levels of product hierarchy in minutes

  • Copy promotions from list and calendar views

  • Include multiple spend types with direct and rebate liabilities of percent, rate based, or lump sums directly integrated with SAP S/4HANA Cloud

KPI tracking and profit and loss analytics

  • Track volume, revenue, and trade spend with configurable KPIs

  • Gain account-level profitability and ROI visibility with embedded profit and loss reporting

  • Get support for external analytics solutions with OpenAPI access to all planning and execution data

Configurable cloud solution

  • Control commitment of financial liabilities with robust and configurable workflow with review and approval processes

  • Manage funds to ensure allocation and control of trade funds spending

  • Configure tactics and spend types and allocate responsibility areas and user permissions

Resources

Learn more about SAP Revenue Growth Management and how SAP helps transform consumer products sales and marketing, supply chain, and finance processes.

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Digitalizing revenue growth planning

Discover how integrating revenue growth planning and execution with your digital core can help you drive profitable sales.

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Driving efficient and intelligent planning

Learn how SAP Revenue Growth Management helps consumer products key account managers and sales teams plan and execute trade promotions.

Watch the video 
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Supporting efficient revenue growth

Explore how consumer goods companies are prioritizing next-generation revenue growth management capabilities.

View the infographic 
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SAP for consumer products

Explore how SAP software meets the specific needs of consumer products companies, helping you transform and grow your business.

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Frequently asked questions

Yes. SAP Revenue Growth Management is the cloud-based successor replacing the long-standing, analyst award-winning SAP Trade Management. SAP has a 24-year heritage in providing consumer product companies with trade promotion planning, financial execution, and revenue growth management capabilities. SAP Revenue Growth Management is the future coverage of the most important sales and growth-driving process.

SAP Revenue Growth Management is a public cloud solution built on SAP Business Technology Platform only for RISE with SAP customers. SAP Revenue Growth Management supports the use of condition contract management and condition contract settlement for the generation of pricing conditions and the execution of accruals, claims, and settlements.

SAP Revenue Growth Management has been developed with co-innovation partner customers to provide a user experience that is easy to adopt and use. More than 200 interviews and user research sessions have been conducted with key account managers and other user types to date. The user experience has been refined to be as efficient and intuitive as possible by those planning, managing, executing, and analyzing trade promotions.

SAP Revenue Growth Management suits consumer product companies using trade promotion tactics to increase sales volume, value, profitable growth, and ROI on trade promotion investment. It also suits consumer product companies and enterprise customers that are moving from planning promotions on spreadsheets and ERP-disconnected planning tools to SAP S/4HANA Cloud using RISE with SAP and seeking a solution that is purposefully built to integrate directly with and use the latest financial processing capabilities of SAP S/4HANA Cloud.

SAP Revenue Growth Management adds new features and capabilities as often as monthly. Freeing IT teams from applying and testing annual releases with a configurable cloud service brings new innovations and capabilities more frequently than previously possible. View the roadmap.