SAP Sales Cloud

By truly understanding customers, you can improve sales engagements and build lasting relationships.
Sales pipeline manager features in SAP Sales Cloud on a computer monitor

What is SAP Sales Cloud?

SAP Sales Cloud is an AI-driven customer relationship management (CRM) solution for sales automation, lead management, and analytics.

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Let your sales organization spend more time building relationships and engaging with customers. With the SAP Sales Cloud solution, you can streamline and automate critical selling processes and empower sellers with AI-based recommendations.

  • Cloud deployment

  • Unified view of customers

  • Optimized mobile selling experience

  • AI-driven insights, recommendations, and analytics

  • Embedded generative AI highlights and summarization

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SAP CX + ERP integration

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Key features

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AI for sales

Simplify sales engagement with embedded generative AI capabilities for assisted outreach, guided selling, and pipeline and forecast management and extend them across the enterprise with SAP CX AI Toolkit and Joule.

Digital sales dashboard

Engage customers across digital sales channels and empower sellers with AI tools that optimize user experiences.

Mobile selling

Deliver AI-driven, impactful sales interactions from anywhere with the SAP Sales Cloud mobile application.

Scalable sales automation

Increase win rate and drive revenue by automating critical sales functions through an intelligent, unified, and scalable sales automation strategy.

Retail execution and field sales

Improve the efficiency of field sales and retail execution tasks with a full view of location performance, trends, and account audits.

Dynamic visit planning

Intelligently plan field visits, optimize routing, and maximize coverage to increase revenue and reduce operating costs.

See how customers are succeeding with SAP Sales Cloud

Modernizing sales to focus on customer service

See how the MACO Group, an Austrian manufacturing company, is digitalizing and automating their sales processes with a CRM platform from SAP.

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100% growth in five years

Discover how having the right information available at the right time is supporting business growth for Pregis Packaging.

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42% of sales processes automated

Find out how Topcon provides real-time data across the enterprise with one scalable, standardized, sales automation solution.

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360-degree view of customers

Learn how customer-centric engagements helped URSA strengthen customer relationships and improve sales performance.

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Delivering quality customer experiences

Find out how hydraulics company Bosch Rexroth nurtures relationships with customers across the globe.

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Strengthening customer loyalty

Learn how faucet brand Moen prevents channel conflicts and provides a smooth customer experience.

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One unified source of sales information

See how a 360-degree view of customer interactions helped Stabilus improve strategic collaboration across sales teams.

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50% less time spent on contract creation

Hear how energy provider MVV Enamic digitalized quotations and streamlined sales CRM processes.

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With the integration of SAP Sales Cloud and SAP ERP Central Component using SAP Integration Suite, the 360-degree customer view has been useful for the sales department and also for customer service.

Verified user

CRM admin in the construction industry

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SAP Sales Cloud is incredibly beneficial for businesses due to its use of a pipeline analogy to manage tasks, detect and address potential process issues, and automate various tasks. This automation includes intelligent sales prioritization, guided selling, improved sales forecasting, and more.

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Quality analyst in the software service industry 

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Intelligence built into its technologies.

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Team leader in the retail industry

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Amazing CRM system for business management.

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Manager in the financial services industry

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Take an interactive product tour

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Explore the key features of sales automation with our interactive product tour for SAP Sales Cloud.

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SAP Sales Cloud is recognized with industry awards

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AI and CX: Revolutionizing sales

From automating routine tasks to offering strategic insights, AI is transforming B2B sales by enhancing efficiency, personalization, and customer satisfaction.

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A fresh approach to B2B sales and service

Explore the challenges that sales and service leaders face today, and the capabilities needed to transform how they sell and service their customers.

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Future-proofing B2B sales

Discover the critical capabilities required to adapt to the speed of product innovation and rapidly changing customer expectations.

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See what analysts are saying about SAP Sales Cloud

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Modern B2B selling

Explore how the B2B sales CRM process is evolving. This report considers forward-looking sales automation trends and looks at three essential building blocks that help you modernize your workflows for success.

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Frequently asked questions

SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded AI that provides recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI performs continuous correlation analysis to identify links between seller behavior, opportunity win rate, and other complex variables. This allows sales managers to assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.

SAP Sales Cloud includes specialized "perfect store” functionality to help you create retail execution action plans, optimize visit logistics, and improve the efficiency of on-site activities. Dynamic visit surveys and planograms guide retail execution activities while unifying store audit information to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be used to improve resource allocation, execution strategy, and store performance across extended distribution networks.

SAP Sales Cloud can help you identify actionable customer insights by centralizing critical data for a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Meanwhile, intuitive visualizations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.

B2B selling has become increasingly complex, and leading organizations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within SAP Sales Cloud provides a framework to help you understand and respond to customer needs with an interactive, value-driven approach that's shaped by real-time data.

Yes, organizations can leverage dynamic visit planning functionality within SAP Sales Cloud to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilizes real-time and historical data to dynamically optimize how and when field sales and retail execution staff visit customer locations.