Metal teapot with drinking glasses of tea

Twinings Ovaltine: Adopting a cloud mindset to exceed customer expectations

Explore Twinings Ovaltine’s journey with SAP

Twinings Ovaltine is a global well-being drinks manufacturer, with headquarters in the United Kingdom. Twinings has been blending tea for more than 300 years and sells premium teas and infusions in more than 100 countries, while Ovaltine’s malted beverages and snacks are consumed in countries across the globe. When the time came to digitalize its global operations in the cloud, the company chose the RISE with SAP offering to accelerate its transformation on SAP S/4HANA Cloud Private Edition using a fit-to-standard approach.

IndustryRegionCompany Size
Consumer productsAndover, United Kingdom2,300 employees
7

global ERP systems consolidated into a single cloud instance.

Our transformation journey started with a clear conversation about what we wanted to do, and it was never about technology. The focus was on what we needed to do to get closer to customers, understanding what they want, and delivering on that. The RISE with SAP offering made this possible.
Sandeep Seeripat
Global Business Transformation and Technology Officer, Twinings Ovaltine
IndustryRegionCompany Size
Consumer productsAndover, United Kingdom2,300 employees
7

global ERP systems consolidated into a single cloud instance.

Our transformation journey started with a clear conversation about what we wanted to do, and it was never about technology. The focus was on what we needed to do to get closer to customers, understanding what they want, and delivering on that. The RISE with SAP offering made this possible.
Sandeep Seeripat
Global Business Transformation and Technology Officer, Twinings Ovaltine

Digitalizing the business of well-being drinks for real-time global operations

Twinings has used its blending expertise for over three centuries to create hundreds of high-quality teas and infusions. With its products enjoyed by people in more than 100 countries and Ovaltine’s malted beverages and snacks consumed around the globe, Twinings Ovaltine is passionate about meeting customers’ expectations for quality and consistency. This includes constantly innovating its products and experiences for its markets.

 

Managing operations across the world, Twinings Ovaltine has been operating seven different ERP systems, with a mix of siloed systems from SAP and third parties hindering collaboration and decision-making.

 

As Twinings Ovaltine wanted to grow its business, it was imperative to digitalize its core systems. The company needed to run on real-time global operations and adopt best practices in its processes to maximize supply chain reliability, operational efficiency, and end-to-end innovation. It also wanted to minimize the overhead from managing on-premise systems, enabling its people to focus on growth and delivering strategic value.

 

The solution for Twinings Ovaltine was to look to the cloud.

We wanted to streamline our operations and supply chain processes to help us deliver new products to our loyal customers more efficiently.
Sandeep Seeripat
Global Business Transformation and Technology Officer, Twinings Ovaltine

Enabling a data-driven decision-making culture

To simplify its operations and supply chain processes, Twinings made the decision to adopt the RISE with SAP offering. With SAP S/4HANA Cloud Private Edition at its core, RISE with SAP gives Twinings Ovaltine a combination of business process transformation capabilities, industry next practices, and extensibility options.

 

The advanced cloud ERP enables Twinings Ovaltine to run its global business in real time. And opting for a greenfield implementation allows it to modernize core processes, from finance to manufacturing and logistics, and simplify integrations with other tools from SAP. This includes plans to work with the SAP Digital Supply Chain team and enhance procurement decision-making with SAP Business Network for Supply Chain, and the SAP Business Network Commerce Automation and SAP Ariba Buying solutions.

 

As such, Twinings Ovaltine can adopt best-practice processes following a fit-to-standard strategy and use SAP Business Technology Platform (SAP BTP) to achieve faster innovation as a strategic enabler for growth. For example, using SAP Integration Suite allows the company to reduce integration costs by streamlining and harmonizing middleware requirements, moving from a fragmented and bespoke approach to a single common base. In addition, with simplified and standardized financial planning processes in SAP Analytics Cloud, Twinings Ovaltine has improved transparency to inform its decision-making by removing business silos and improving the user experience.

 

As part of RISE with SAP, Twinings Ovaltine made use of SAP Signavio solutions to maximize agility, better understand the impact of process optimizations, and design and document new processes.

Using technology to create better customer experiences

Through RISE with SAP, Twinings Ovaltine accelerated the implementation of its technology foundation. It has successfully gone live with SAP S/4HANA Cloud Private Edition in one market and has three additional rollouts underway. This approach to business transformation allowed it to get up and running on new SAP solutions quickly. And in line with its clean core strategy, implementing standardized processes and global templates means it can meet customers’ evolving needs while avoiding customizations.

 

What’s more, with plans to adopt SAP solutions for automation in procurement, supply chain, and other critical business functions, Twinings Ovaltine will be well placed to realize new levels of efficiency while satisfying customers’ expectations.

 

With SAP S/4HANA Cloud Private Edition and SAP Signavio solutions at the heart of its transformation, Twinings Ovaltine can quantify improvements and business impact as it modernizes core processes. Untapped revenue potential in the form of growth, reduced risk, and increased efficiency is expected to deliver a significant boost to the business.