SAP Emarsys Customer Engagement

Reach customers where they are with personalized, real-time omnichannel engagement to drive loyalty and retention.
New product launch dashboard on SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is a purpose-built platform that helps you deliver personalized omnichannel marketing, including promotional and transactional messages, tailored to your industry.

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Build loyalty and grow customer lifetime value with seamless omnichannel experiences

  • Connect data and channels to personalize omnichannel customer engagement.

  • Drive profitable growth with AI-infused solutions, insights, and analytics.

  • Engage accounts across commerce websites or sales interactions.

  • Quickly adapt to market needs by personalizing campaigns at scale.

Read the B2C solution brief 
Read the B2B solution brief 
SAP Emarsys Customer Engagement helps us meet our customers where they are with what they want. We can increase loyalty and retention by delivering personalized, real-time engagements at scale.
Gregoire Baret, Vice President, Digital Product and Experience, ALDO Group Inc.
Read the customer story 
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Key benefits

Unlock true personalization

Enrich customer data and segments with AI to deliver relevant content and personalize offers to convert first-time buyers and drive repeat purchases.

Streamline omnichannel engagement

Execute cross-channel customer engagement marketing and deliver consistent, relevant messaging across e-mail, web, SMS, push, mobile wallet, and digital ads.

Measure the impact of marketing

Empower teams with access to purpose-built reporting to determine the effectiveness of marketing campaigns, segments, and channels in achieving sales goals.

Key features

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Personalized omnichannel customer engagement

  • Activate customer data using comprehensive integrations with commerce and customer data solutions from SAP.

  • Generate new revenue streams faster with more than 100 prebuilt, AI-infused, strategies and tactics.

  • Create cross-channel campaigns with streamlined data models and natively built channels.

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Channel-agnostic, AI-powered personalization

  • Optimize marketing efforts with helpful insights and analytics.

  • Tailor content and recommendations for every interaction across any channel.

  • Grow customer lifetime value and understand your audience at every stage of the customer experience.

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Real-time, consistent loyalty experiences

  • Reach customers in moments that matter with interactions that strengthen relationships.

  • Drive measurable growth with advanced reporting.

  • Know your marketing impact such as revenue growth, customer retention, repeat purchases, and loyalty.

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B2B account engagement at scale

  • Bring together marketing, commerce, and sales data.

  • Create B2B marketing automation with prebuilt tactics.

  • Be proactive with better account collaboration.

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See how customers are succeeding with SAP Emarsys Customer Engagement

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Representing more than 50 global retail brands

See how Grupo Axo simplifies a multi-brand, multi-segment, omnichannel ecosystem by putting data and customers at the core.

Read the customer story 

52 systems consolidated to leverage fan data

Find out how FC Bayern is using data to create personalized experiences and engage with its global fanbase.

Read the customer story 
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35% increase in online sales

Understand how fashion brand LK Bennett combines an inspirational brand experience with ease of shopping.

Read the customer story 
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>30% engagement with marketing e-mails

Explore how Ferrara is sifting through mammoth amounts of data to accurately pinpoint specific subcultures of candy fans.

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Personalization powerhouse designed FOR marketers.

Brittany H., enterprise customer (more than 1,000 employees)

Read the G2 review 
It’s really marketer-friendly and really easy to use if you’re a small team or even just an individual.

 Jonathan M., CRM Manager, Gibson Brands, Inc.

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Omnichannel marketing made easy.

Janine Q., enterprise customer (more than 1,000 employees)

Read the G2 review 
SAP Emarsys Customer Engagement is a powerful tool for those seeking to deliver personalized campaigns that drive results.

 Sophie L., enterprise customer (more than 1,000 employees)

Read the G2 review 

Take an interactive product tour

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Explore some key customer engagement platform features in our interactive product tour for SAP Emarsys Customer Engagement.

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SAP Emarsys Customer Engagement is recognized with peer-review awards

G2 positioned SAP Emarsys Customer Engagement as an industry leader across numerous digital marketing categories.

Build a business case

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The omnichannel difference

Determine if and how omnichannel strategies are effectively deepening customer relationships to drive business growth.

Read the report 
Watch the webcast 
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How AI can perfect your marketing strategy

Discover how AI-powered tools transform email campaigns, boost loyalty, and streamline operations for superior results.

Read the e-book 
Watch the webcast 
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How IT leaders can serve as change agents

Learn how to bring your customer-centric vision to life, turn actionable data into profitable personalization, and build your tech stack for customer experience.

Read the white paper 

See what analysts are saying about SAP

SAP is a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

For a fifth consecutive year, we’re recognized in the Leaders Quadrant.*

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385% ROI over three years

Discover how organizations who use SAP solutions are achieving higher channel adoption and greater productivity, while reducing IT cost and reliance.

Read the IDC report 

SAP is a Leader in IDC MarketScape

SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

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Frequently asked questions

Customer lifetime value (CLTV) increases when a brand builds meaningful customer relationships and strengthens consumer loyalty. The SAP Emarsys Customer Engagement solution helps companies achieve this critical goal by delivering highly personalized omnichannel marketing engagements, which result in customers purchasing more often and spending more on goods and services.

 

Personalization is key to increasing CLTV. Read this report to analyze personalization engine vendors and find the right fit for your business.

SAP Emarsys Customer Engagement is the omnichannel customer engagement platform from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale AI-powered, personalized omnichannel marketing campaigns that deliver business outcomes that grow customer lifetime value (CLV).

 

SAP Emarsys Customer Engagement helps marketers:

  • Connect across the entire customer experience

  • Make insightful data-driven decisions

  • Adapt to market needs with speed and agility

 

See SAP Emarsys Customer Engagement in action

Yes. SAP Emarsys Customer Engagement has built-in marketing analytics tools that allow businesses to accurately measure marketing and commercial impact, make smarter data-driven decisions, and forecast campaign performance to drive the best outcomes.

 

Want to learn more about these marketing analytics tools? Read the solution brief.

Yes. SAP Emarsys Customer Engagement empowers marketers to deploy marketing automation across channels more easily, from single-channel campaigns to sophisticated personalized omnichannel journeys.

Yes. SAP has marketing solutions for B2C companies that span the back office to the front office and the lead-to-cash lifecycle.

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from SAP Customer Experience. This solution is purposely built to empower marketers to deliver personalized, cross-channel marketing campaigns and increase CLTV. Its core capabilities include:

  • Integrated data layers

  • Channel-agnostic personalization engine

  • Marketing automation

  • Built-in intelligence, analytics, and reporting

  • More than 60 prebuilt strategies and tactics for different industries and verticals

  • Omnichannel applications and integrations

  • Integrated loyalty solutions

Learn more about B2C solutions from SAP Emarsys Customer Engagement.

Yes. SAP has marketing solutions for B2B companies that span the back office to the front office and the lead-to-cash lifecycle.

The account engagement option for SAP Emarsys Customer Engagement builds on the core omnichannel customer engagement solution and helps marketing support sales through:

  • A shared customer view across sales, marketing, commerce, and more

  • Omnichannel marketing automation

  • Collaborative and on-behalf marketing campaigns

  • Prebuilt B2B industry tactics

  • Accurate reporting of marketing campaign impact on revenue

Learn more about B2B solutions: SAP Emarsys Customer Engagement, account engagement option.

*Gartner, Critical Capabilities for Personalization Engines, Ant Duffin, Joseph Enever, Alex De Fursac Gash, 6 Sept 2023

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.