CRM and customer experience (CX) resources
Customer experience, done right
Explore the challenges keeping business leaders awake at night – and the solutions that can help transform problems into possibilities.
Trends shaping CX in 2024
Learn about the role of technology leaders in the future of CX and explore trends that are helping businesses meet the digital expectations of modern consumers.
How to use AI to gain lifelong customers
Discover how AI can enhance customer experience and loyalty through digital self-serve options and efficient customer interactions.
Three keys to a successful customer experience
Learn what 1,000 business leaders said about the technology, data insights, and business processes that make up an exceptional customer experience, according to an IDC survey.
See what analysts are saying about SAP
Discover AI for CX
Make every interaction count with generative AI
Supercharge sales, boost e-commerce, and improve customer service with generative AI for intelligent CX solutions.
Drive profitable growth with AI
Explore how AI revolutionizes e-commerce management, from streamlining catalog operations to enhancing customer experiences with SAP CX AI Toolkit.
Deliver on your brand promise
Learn how to use generative AI to streamline query resolution and optimize agent productivity with SAP CX AI Toolkit.
Learn more about SAP Customer Experience solutions
View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.