SAP Customer Data Platform
What is SAP Customer Data Platform?
From individual consumers to multiple business accounts, customers demand relevant, personalized engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.
Bridge front-end customer data and back-end customer data to better understand customers and deliver trusted, personalized engagements at any step of the journey.
Visualize customer profiles, their connected relationships, and their associated accounts
Benefit from a native connection with ERP for supply chain optimization and product innovation
Uncover real-time customer insights with AI learning models supercharged for industry
Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalized experiences
SAP CX + ERP integration
Learn the secret to 726% ROI with insights from ESG, Carhartt, and SAP during our webcast on January 30.
Key features
Gain a deep understanding of your customers
Unify customer profiles and associate relationships at the individual or account level
Integrate ERP, supply chain management, and other cloud solutions by using a common data model
Enrich customer insights and operational intelligence with generative AI
Get the most value from customer data
Combine your customers’ identity and purpose data to truly understand and respect how they want to engage
Orchestrate customer data with engagement systems based on data privacy permissions
Activate permission-based profile data shared directly by customers
Grow your business through focused engagement
Define unique profile views for B2B and B2C use cases at enterprise scale
Calculate attributes for segmentation, audience management, and real-time decision-making on an ongoing basis
Design and deploy integrations that push customer or account data to the right engagement systems based on purpose
See how customers are succeeding with SAP
Gaining a 360-degree view of the customer
Grupo Axo streamlined the IT landscape and strengthened the omnichannel customer experience to become more data-driven and customer-centric.
Reaching 100+ countries with digital customer engagement
Versuni created a digital platform to deliver personalized experiences to business customers with SAP Customer Experience solutions.
Achieving 100% compliance with consumer privacy laws
Ferrara created a modern omnichannel experience to build relationships with subsets of candy fans using customer data solutions from SAP.
Reaching ~1,000 daily logins to the mobile app
Toyota uses SAP Customer Data Platform to access company-wide customer insights and drive toward customer centricity and engagement.
Customer data solutions from SAP are recognized with multiple awards
Build a business case
Economic benefits of AI, CX, and ERP
Learn how integrating AI-driven SAP CX with SAP ERP has economic benefits, such as reduced costs and improved CX, productivity, and ROI.
Crafting a CX journey that stands out
In a digital world where everything looks the same, CX is the differentiator—but IDC research shows that companies are struggling to invest in areas that impact customer interactions.
The next generation of intelligent customer experience software
Learn how connecting important operational customer data to insightful contextual data can help you deliver exceptional customer experiences.
See what analysts are saying about SAP
Customer data strategy leads to big payoffs
Start elevating your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.