SAP Customer Data Platform solution features
Deepen your understanding of customers
The more you know about your customers, the better. Gain rich customer insights by using a common data model to bridge functional silos, unify data sources, and boost industry outcomes.
Detailed B2B and B2C customer profiles
Unify customer profiles and associate relationships at the individual or account level.
Pre-integration with back-office data
Integrate ERP, supply chain management, and other cloud solutions by using a common data model.
Industry accelerator fueled by customer data
Solve unique challenges with industry-specific data models, calculated scores, and propensity models.
AI readiness
Enrich customer insights and operational intelligence with generative AI.
Trust in the value of your customer data
Outdated and inaccurate data won’t get you far with customers. Help ensure your data is accurate and credible with a solution built on an enterprise identity and data privacy foundation.
Respect for data privacy
Combine your customers’ identity and purpose data to truly understand and respect how they want to engage.
Data governance
Orchestrate customer data with engagement systems based on data privacy permissions.
Zero-party data expertise
Activate permission-based profile data shared directly by customers.
Grow your business through focused engagements
Every customer interaction offers an opportunity to grow your business. You can maximize growth by fueling engagements with insights curated from profiles.
Real-time data collection from multiple sources
Define unique profile views for B2B and B2C use cases at enterprise scale.
Real-time decisioning core
Calculate attributes for segmentation, audience management, and real-time decision-making on an ongoing basis.
Enterprise customer data orchestration
Design and deploy integrations that push customer or account data to the rightengagement systems based on purpose.
Explore the latest release highlights and product road map
Release highlights
Find out about changes and updates in the latest release of SAP Customer Data Platform.
Product road map
View the road map for SAP Customer Data Platform and explore planned innovations and future features and functionality.
SAP applications and APIs
Extend the functionality of SAP Customer Data Platform, partner applications, and SAP software application programming.
SAP applications
Discover, try, manage, and deploy trusted partner applications that extend SAP Customer Data Platform.
SAP Business Accelerator Hub
Explore APIs and prepackaged integrations from SAP and select partners to connect solutions to your existing landscape or write your own custom extensions.