The SAP Equity Story
Dominik Asam, CFO
"Backed by a clear purpose and vision, we are committed to making SAP the #1 Enterprise Application and Business AI company, powered by our leading platform.
As we enter the next phase of our transformation, we continue to grow our addressable market, showing increased profitability and sustained cash flow generation."
About SAP
Listen to Ada, our digital IR assistant. She will give you an overview of SAP's impressive heritage and relevance.
Our financial trajectory can be found in the factsheet page, where you can find more links to financial documents and our Integrated Report.
Browse the mentioned learning experiences associated to some of the sections below and have a look at the corporate pages for further insights.
Sustainable shareholder value for long-term investors
Our Strategy and Vision
In an ever-changing environment, our purpose as a company remains steadfast:
Help the world run better and improve people’s lives.
When our customers aspire to clean the ocean, transform industries, or redefine the future of work, SAP stands alongside with technology and applications that are not just innovative, but also deeply integrated with AI, and we empower our customers to turn these visions into reality.
Our Cloud Portfolio
The breadth of our portfolio is unmatched and turns our vision into reality.
Starting with our platform technology, we provide the foundation of application integration, extension to a robust ecosystem of solutions, and data and AI.
Atop are our industry-leading business applications that work together, spanning front-end and back-end systems in a way that only SAP can do. We bring all of these components together, offering a suite that powers the essential end-to-end business processes of modular ERP: Lead to cash, hire to retire, source to pay and design to operate. Those processes become even more valuable when they are connected across company borders – through each business, the value chain overall thrives.
Business AI
AI is one of SAP's key priorities and we are in a unique position as our systems power the world’s most mission-critical processes. Listen to Ada, while she explains what we mean by saying "Business AI" and how we embrace the technology.
Tune in to the learning experience about our Business AI portfolio and you'll understand the general principles and on which topics we are working on.
In addition, you can listen to Philipp Herzig, Chief AI Officer at SAP, as he reflects on generative AI and how SAP leverages the technology in business context.
Sustainability
SAP is an Exemplar and Enabler at once
Our corporate sustainability approach is to create positive economic, social, and environmental impact within planetary boundaries – with a special focus on holistic steering and ESG reporting, climate action, circular economy, and social responsibility.
But with a significant number of business transactions worldwide touching SAP systems, even a small change in our customers’ core processes can have a much larger meaningful positive impact. Our Sustainability business solutions and services are helping customers account for their carbon emissions, which is the first step in reducing emissions.
Our History
In 1972, five entrepreneurs in Germany (Dietmar Hopp, Hasso Plattner, Hans-Werner Hector, Klaus Tschira, and Claus Wellenreuther) had a vision for the business potential of technology.
Starting with one customer and a handful of employees, SAP set out on a path that would not only transform the world of information technology, but also forever alter the way companies do business. Now 50 years and more than 400,000 customers stronger, more than ever, SAP is fueled by the pioneering spirit that inspired its founders to continually transform the IT industry.
from left to right: Klaus Tschira, Hasso Plattner, Dietmar Hopp, Hans-Werner Hector