SAP Business AI in sales and service
Anticipate, automate, and personalize customer experiences
SAP Business AI built into your sales and service processes
Turn the entire team into your most knowledgeable and efficient contributor. Harness the power of your company's data to drive AI capabilities throughout your CRM, spanning from sales to customer service, while ensuring data security.
Understand account and lead details with AI powered summaries
Draft compelling emails using case and opportunity context
Gain valuable insights from customer and operational data for a personal touch
Explore our AI solutions for sales and customer service
Generative AI for sales and service
Identify and answer customer questions proactively using trusted company data. Generate responses, case overviews, and more with prompts built for customer service teams. Create discovery questions, emails, and more with prompts built for sales teams. Serve customers better with a single generative AI layer powered by data from across your SAP products.
Personalized recommendations
Use historical data and machine learning to simplify price quotations and recommend the best products or configurations based on customer needs.
Intelligent selling, made simple
Predict opportunity timing and likelihood of success using past information and algorithms. Generate tailored information that enhances your sales team’s understanding of accounts and leads. Recommended next actions and email drafts based on deal intelligence, engagement insights, and account details.
Margin protection and expansion
Increase deal size with personalized up-sell, cross-sell and pricing recommendations. Eliminate rogue discounting with margin-protecting guardrails.
Intelligent forecasting
Accurately forecast achievable sales volume with intelligent performance predictions. Improve forecasts with quote-to-order conversion probability analysis.
Service intelligence
Provide faster service and better outcomes. Support customer inquiry handling with the right information and recommended next steps. Prioritize and categorize tickets based on importance as well as customer sentiment. Accelerate case resolution with recommended solutions and AI-powered guided flows.
SAP Business AI News
Stay informed on the latest Business AI trends, best practices, and innovations from SAP.
Featured customer story
Learn how Miele Professional uses digital sales technologies, including AI, to make B2B selling more intelligent and efficient.
What does AI in sales and customer service look like?
Provide customer service that's personalized and fast
AI helps you understand and respond to customer needs quickly. You can address customer inquiries, prioritize and categorize tickets, and accelerate case resolution to leave your customers satisfied.
Revolutionizing customer experience: The AI advantage
The latest advancements in AI and generative AI are reshaping business while also posing new challenges. Learn about the SAP approach to adopting AI for better customer experiences.
How can you increase service efficiency with AI?
Artificial intelligence is revolutionizing customer service. With AI, you can increase customer service productivity, cut costs, and increase customer satisfaction. How can you maximize the impact of AI for your business?
AI and CX: the dynamic duo revolutionizing sales
Leverage AI to transform B2B sales by enhancing efficiency, personalization, and customer satisfaction. From automating routine tasks to offering strategic insights, AI-driven strategies deliver higher conversion rates and faster sales cycles.
From gaps to greatness: transforming customer service with AI
Streamline tasks, boost agent productivity, and deliver faster, personalized support. Enhance customer satisfaction and bridge knowledge gaps efficiently.
AI in action: quick wins for captivating CX
Outdated content, knowledge gaps, and generic messaging can make delivering exceptional customer experiences a challenge. Learn how to tackle these issues and improve customer experience at scale with AI.
AI-enabled CX: Turning heads in the business world
By focusing on AI-driven insights, rapid deployment, significant cost savings, and continuous innovation, businesses can unlock new levels of efficiency, productivity, and revenue growth.