SAP Business AI in marketing and e-commerce
Optimize customer targeting and engagement across your digital channels
SAP Business AI built into your digital marketing and e-commerce processes
Use your data like never before to transform your online marketing and sales efforts. Fuel AI-driven strategies across all your digital channels, spanning from marketing to merchandising.
Build, launch, and scale omnichannel engagements with AI marketing automation
Enrich product catalogs with needed product data and high-quality content
Recommend products based on customer interactions and business priorities
Explore AI solutions for marketing and e-commerce
Power personalized experiences with innovative AI marketing automation
Target customers based on lifecycle stage, engagement propensity, or estimated spend. Deploy sophisticated campaigns, such as abandoned browse, post-purchase cross- and upsell, and winback with AI segments. Use generative AI in your email marketing to tailor and personalize email subject lines and preview text.
Sales order automation and tax compliance
Create sales orders efficiently from unstructured data. Simplify tax management with compliance detection and automation.
Shopping that’s always relevant
Offer relevant recommendations based on customer behavior, purchase history, and browsing patterns. Analyze inventory levels, sales trends, and order history to predict demand and optimize inventory levels. Boost conversion rates by improving catalog hygiene and product discovery.
Improve catalog health and product discovery
Enrich product tags and generate new product descriptions with a few clicks. Improve product discovery, simplifying the process and delivering search results based on AI image detection. Generate more insights with a single generative AI layer powered by data from across your SAP products.
Personalized recommendations
Use historical data and machine learning to simplify price quotations and recommend the best products or configurations based on customer needs.
Accelerate audience segmentations
Create audience segments up to 90% faster with Joule. Utilize natural language and generative AI to effortlessly create journeys, segments, and indicators. Focus more on strategy and creativity, while leaving the technical aspects of segment creation to Joule.
Predict customer activity and act
SAP Business AI News –
Stay informed on the latest Business AI trends, best practices, and innovations from SAP.
Featured customer story
Learn how ALDO integrated SAP technology to seamlessly connect shoppers with the right products based on availability, location, segmentation, and preferences. ALDO grows loyalty while delivering what the customer expects.
What does AI in marketing and e-commerce look like?
How AI can perfect your marketing strategy
AI revolutionizes marketing by enhancing personalization, efficiency, and customer engagement. Discover how AI-driven tools transform email campaigns, boost loyalty, and streamline operations for superior results.
Real-world AI strategies to step up CX
Discover how AI transforms e-commerce by enhancing chatbots, sales automation, customer service, and catalog management, delivering exceptional customer experiences and operational efficiency 24/7.
AI in action: quick wins for captivating CX
Outdated content, knowledge gaps, and generic messaging can make delivering exceptional customer experiences a challenge. Learn how to tackle these issues and improve customer experience at scale with AI.
AI-enabled CX: Turning heads in the business world
By focusing on AI-driven insights, rapid deployment, significant cost savings, and continuous innovation, businesses can unlock new levels of efficiency, productivity, and revenue growth.